My friend Tara turned me onto WeWOOD a couple of weeks ago. An Italian eco-luxury company "committed to the health of our planet, the avant-garde approach to sophisticated sustainability". Super cool watches made almost entirely out of wood. They seem like a great company with a good ethic behind their products. WeWOOD also partners with American Forests to plant one tree for every WeWOOD purchased. Their Goal: "Restoring Mother Nature - One Watch at a Time". Relatively inexpensive, would (cheesy pun) make a good gift for the upcoming holidays.